Thursday, August 29, 2013

Most helpful comments on upcoming new e-commerce site

Thanks for all the knowledgeable comments from those of you who keep up with us and/or are looking for us to expand our online presence.  Since I was living "abroad" in Blacksburg for a few months and then spent the summer setting up our warehouse, moving our household, and a few other long-postponed projects, my goal was to start working on the new site by Sept. 1.  I'm a little ahead of schedule (but probably should not say that out loud).  For the past few months I've only had time to take things away from the existing site, no time to add anything!

A few of you took the time to let us know the ways in which you enjoy buying things online.  We appreciate it and I'm going to integrate as many useful features into the new site as possible.  I don't see many limitations with the new host.

SEARCH.
Yes, we will definitely have a search feature. I'm more of a "browser" myself, when it comes to clothing and textiles, but I appreciate the Amazon-like experience of being able to find specific things easily.

MORE FABRICS.
Yes.  We will be adding woolens first (because it's the season), but please feel free to request other things.  The squeaky wheel definitely gets attention.

MORE BUTTONS.
This will be my pet project.  More on that later.

SMALLER PICTURES ON THE PARENT PAGES.
Check.  I get it.  That gives a better overview.

FEWER CATEGORIES.
Well, there's no getting around it.  I'll do my best, but there are a lot of things waiting to "nest" under every category.  When you consider the search feature, it should be easier to find what you want.

SAMPLES.
I've got "clearance" to sample many fabrics, but not all!  I think samples are important for offsite color matching, but for many other attributes of fabric like drape, weight, texture, and overall appreciation, it's probably smarter to go with the minimum yardage.  We're lowering the minimum purchase to 1/8 yard on most but not all things.  Of course some things like panels cannot be sampled.

We will have a limited number of samples, when available, at a modest cost.

COMMENTS/ISSUES ABOUT ONLINE SHOPPING IN GENERAL WHICH DESERVE TO BE ADDRESSED.

Shipping charges.  UPS has become just too expensive and the USPS is very reliable (with insurance) so we are making our default shipper the good ole USPS.  With their recent (like yesterday) changes to their priority mail service, insurance is included up to $50.00 value.  That means our shipping charges are going to be very modest (we are aiming for a default rate of $5.88), which makes all of us happy!  Another feature that I feel is very important is that the shipping charge shows as soon as you enter your zip code in the shopping cart--no signing in or any other silliness before you can see the shipping charge. (Free shipping on purchases $100 and up too!)

Partial orders.  Did you know that it is our policy not to ship partial orders?  Sometimes your project depends on the very thing the supplier is out of....and it is very annoying to get everything but (that happens to us too)...we are going to continue our policy of checking with our customer first if we are out of anything, before releasing the order.  This comes from a sewing person's point of view (mine).

Crooked cuts/short yardage.  If you've ever shopped with us "live" or online, you know that's never been an issue here.  We cut straight or tear, and on some fabrics pull a thread. Will continue this practice.

OTHER NEWS.
You may have heard that Google Checkout/Wallet is no longer going to be available to merchants who sell "real stuff" (only downloads and such).  This is one of the main reasons we are updating our e-commerce...we have to re-enter everything into a different database anyway, so it's one of those blessings in disguise.  You can still place orders on anything that remains on our existing site until November.

Finally, you might be interested in Amtrak's current southbound "Cardinal" schedule, which is timed right on Wednesdays, Thursdays, and Fridays to bring shoppers to Culpeper at noontime for an afternoon of shopping, dining, and maybe a glass of wine...departing at about 4:00 pm...and this makes me smile...we're having an "End of Summer Choo-Choo" promotion....all aboard!















Wednesday, August 28, 2013

Train-ing through the countryside to Culpeper!

Every Wednesday, Thursday, and Friday at about noon, Amtrak's southbound "Cardinal" train pulls in to the Culpeper Depot, just in time for shopping and lunch!

Some of our customers are enjoying the train ride in order to spend the afternoon in one of American's "Top Ten Small Towns."  Davis Street, where our shop is located, is home to a number of upscale eateries and unique shops.

Come up Davis Street from the Depot about two blocks and we'll be on your left right before Main Street.
Enjoy your shopping and then head out to take in some of Culpeper's other pleasures before you catch your return train at about 4:00 pm.

Do you crave high tea?  Try Miss Minerva's!  Or a full lunch on Thursdays and Fridays, with locally sourced ingredients prepared by renowned chef Peter Stogbuchner, at the Hazel River Inn restaurant.  There are plenty of choices, from the local diner on the corner to an innovative coffee shop, wine shops, bakery, and cheese shop.  You won't leave Culpeper hungry!

If you're a chocoholic as well as a fabricholic, you'll go mad for the Frenchman's Corner, which carries Neuhaus chocolates as well as a variety of other treats of the season.

If you've never been to Culpeper, here's an extra enticement:  Now through September 6th, we have an "End of Summer Choo-Choo" promotion!  Click here for more info, and we'll see you soon!